Advertising on Prime Video? You already know that when you start a film or a series. Because then there will usually appear one or two references to alternative program content from Prime Video. Now Amazon is going one better.
Advertising can be entertaining. For example, when you are sitting in front of the big screen in the cinema, holding popcorn in one hand and a 1-liter cup of cola in the other, and are excitedly waiting for the start of the latest blockbuster. But advertising can also be annoying. For example when she interrupts a movie. Anyone who watches private television often will know the feeling of the inner conflict that then arises. Now complain themselves more and more users of Prime video that they are in the streaming service from Amazon also advertising must look middle of the film under certain conditions. An absurdity !?
FURTHER PROGRAM HINTS CAUSE ANNOYANCE FOR PAYING USERS
What happened? Even if Amazon is still officially keeping a low profile, the Internet giant has integrated a new function in Prime Video . And one that lets countless users in social networks break the hat string. Anyone who pauses a film and resumes it later has to put up with additional advertising. So far, Amazon has only shown corresponding interruptions for other content that can be seen on Prime Video at the beginning of a streaming session. However, such notices now appear even after a pause. As a rule, if you rewind a paused content using the corresponding button 10 seconds and then continue it later.
Although you can apparently skip the references to new Amazon content, they are apparently a nuisance for many users. You argue, not entirely wrong: If you pay a monthly fee for a streaming service, you should avoid additional advertising. As a rule, it is not a question of classic advertising, with which Amazon earns additional money by promoting third-party products or services. But even informative program information seems to cause a lot of resentment among Prime Video subscribers.
AMAZON IS STILL HOLDING BACK WITH EXPLANATIONS
The colleagues of golem.de could have the visual advertising
claims to adjust . On the other hand, we did not succeed in doing this via the browser interface (Chrome), on the smartphone (iOS), or on a television with a Fire TV stick. In our test, there were also no advertisements to be found via the Prime Video app on a Sky Q receiver. It is quite possible that it is a test balloon that only appears to individual customers.
We wanted to know from Amazon what the new streaming advertising is all about and whether it is also planned for series and not just for films. However, the operator of Prime Video has not yet responded to a request. We will keep you up to date as soon as we have received an opinion.
