BlackBerry Mobile didn’t show up at the Mobile World Congress 2018 (MWC). The organization, whose brand name permit has a place with the Chinese organization TCL, didn’t present another cell phone by the same token. All things considered, the editors had the chance to work with the PR administrator of the name for the EMEA ( E urope – Middle East [ M iddle E ast] – A frica), Camille Gere to discuss direction and future.
List of chapters
1 BlackBerry rules the console specialty
2 KEYone: That’s behind the model update improvement
3 In 2018, two new cell phones with a console will show up
fourth Established – likewise on account of Google’s Android
The exchange reasonable Barcelona utilizes BlackBerry Mobile in the immediate area of TCL and Alcatel solely to show its quality. The most recent cell phones were displayed – the BlackBerry Motion and the KEYone in various variants. In any case, there is news about the current group that is pertinent to Germany: The KEYone Bronze Edition introduced at the CES toward the start of the year will likewise be accessible in this country in the spring. At long last it was said that the form was not expected for the German market. As Camille Geré affirmed to inside-digital.de, there has been a reexamine in such manner.
The bronze-hued variation contrasts from the fundamental model as far as memory – 4 GB rather than 3GB RAM and 64 rather than 32 GB information warehouse – and from the Black Edition, which is furnished with a similar gear, in view of the bigger battery and double SIM opening.
The three models referenced portray the producer’s previous year well overall: Disregarding the BlackBerry Motion , BlackBerry basically depended on steady model updates.
BLACKBERRY DOMINATES THE KEYBOARD NICHE
As indicated by Geré, the KEYone is currently one year added to its repertoire. The PR director declared two new cell phones for 2018, and a dispatch on the German market is additionally gotten ready for both. The exceptional selling point of the haptic console ought to be held. It is currently possible that BlackBerry will before long present a KEYone replacement – like a KEYtwo – and add the model update variation in the fall.
KEYONE: THAT’S BEHIND THE MODEL UPGRADE DEVELOPMENT
Inside a year, BlackBerry Mobile delivered three renditions of the KEYone – consistently under the TCL pennant. Behind this was the arrangement to consistently get new clients: It was never the arrangement to get a client of the primary silver release to supplant his KEYone with the dark or presently the bronze version. It was consistently the goal to stay aware of the occasions with the new forms and to address new, expected purchasers, as Camille Geré underscored in a meeting.
IN 2018, TWO NEW SMARTPHONES WITH A KEYBOARD WILL APPEAR
According to a BlackBerry perspective, 2017 finished with a ton of tailwind: Instead of 10 to 15 business sectors, the KEYone was dispatched and sold in more than 50 nations. For 2018, Camille Geré affirmed no less than two new console cell phones, and an alleged “full-contact” wireless might be added later in the year.
A trouble that solitary BlackBerry has obviously: The consoles must be totally overhauled for various nations, which implies something beyond changing from QWERTY to QWERTZ: For instance, KEYone variations with Arabic or Cyrillic console have as of late been accessible.
Set up – ALSO THANKS TO GOOGLE’S ANDROID
The year should now be drawn closer with this tailwind. For this it is a benefit that BlackBerry’s present KEYone and Motion models were as of late remembered for Google’s “Android Enterprise Recommended Program” certificate list. Huge producers like Samsung or HTC , for instance, are absent from this rundown, which Geré sees as additional affirmation of the BlackBerry way.
The showcasing supervisor disclosed that the admission to the program was the aftereffect of a steady and close association with Google. The organization’s own product arrangements, which basically deal with the security capacities, have added to the Google suggestion. In general, the incorporation for BlackBerry is affirmation that the ruling for Android cell phones was the right one. There are accordingly no options in contrast to the way taken.
Geré would not like to at last affirm whether the Google proposal would likewise apply to the forthcoming BlackBerry mobile phones, however it is as of now accepted. At any rate, BlackBerry would need to keep the prerequisites as far as update ensures.
Meeting with Camille Geré was directed by David Gillengerten and Michael Stupp.
